Over the last several decades, women have made great strides for equality in the workplace. So why is it that for women and their careers, it’s often not about what they do but how they look?
Proof of this came last week when Secretary of State Hillary Clinton made headlines around the world because she appeared without makeup on a trip to Bangladesh – not for anything she did. Political bloggers and style websites across the globe wasted no time in weighing in on her “au naturale” look with one website saying that Clinton “just wants to be normal and do things like wear her hair in a scrunchie, party with her girlfriends, and go out without a stitch of makeup.” Other reactions were harsher; England’s Daily Mail wrote that Clinton’s moment sans makeup made her look “tired and withdrawn.”
It goes to show that at the end of the day, regardless of how high up in business or politics a woman gets, the focus is often about how she looks and not what she does. Jennifer Siebel Newsom, who produced the 2011 documentary “Miss Representation” about the underrepresentation of women in powerful positions said, “We’re held to a double standard. It’s tragic. We have an obsession with women’s looks. Unfortunately our culture has bought into this whole double standard that a women’s value is her beauty not her capacity to lead.”
Society has definitely pressured women with the need to look good. According to a study released by the Renfrew Center Foundation, a nonprofit that focuses on eating disorder research and treatment, nearly half of women don’t feel good about themselves unless they’re wearing makeup. The online study polled nearly 1,300 adult women and found that 44% “have negative feelings when they are not wearing makeup,” including feeling self-conscious, unattractive, or that something is missing. Out of everyone polled, only 3% said going without makeup made them feel more attractive.
Many women trying to climb the ladder of success believe they need to enhance their looks for they will face a troubled career. Although blatant discrimination has decreased in the last 20 years, there are still subtly biases which may be hardest to combat. One study sponsored by the Women’s Media Center and She Should Run found that sexist comments about female candidates, including critiques on appearance, led voters to question how effective they would be. Some of the worst comments that came in were from women bashing how other women looked.
Newsom’s reacted to the study by saying, “it speaks to our own insecurities. We are complicit and have also bought into this, and the only way to change things is for women to start seeing each other more as sisters and supporting, not judging each other.”
“Research be economists has shown that ‘beautiful people’, both men and women, have higher pay than less attractive people, holding constant many other factors about the individuals,” said Anne York, associate professor of economics at Meredith College’s School of Business. “So it really does pay for everyone to look good for work.”
On the other side of the table, men can also fall victim to image-bashing. Take Facebook CEO Mark Zuckerberg for example. His hoodie has been a hot topic on social media lately. However, unlike attacks on Clinton’s “au naturale” face, there is little fear that his hoodie will undermine the main power base in the business world today, which is the rich white male.
Food for thought in your own company!
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